Theatre, Immersive & Comedy

Marketing Strategy

 

I have over 20 years’ experience planning the marketing strategy for high-profile theatrical productions, live comedy, and immersive experiences.

Productions include:

  • West End & Major Musicals: War Horse, The Curious Incident of the Dog in the Night-time, Jersey Boys, Clueless, The 39 Steps, Anything Goes, 2:22 A Ghost Story, Flowers for Mrs Harris, The Ballad of Johnny & June.

  • Verbatim Drama: Grenfell: Value Engineering and Grenfell: System Failure.

  • Comedy & Concerts: Whoopi Goldberg: Live, Dead Ringers: The 25th Anniversary Tour, Griff Rhys Jones: The Cat’s Pyjamas, Vanessa Williams: Live in Concert.

  • Immersive: Monopoly Lifesized, Saw: The Experience, The Hitchhiker’s Guide to the Galaxy.

I offer the following specialist skills and insights to shape and inform your next campaign:

  • Creative Direction & Brand Guardianship

  • Media Planning – Across Digital (PPC, content, and display), Print, OOH, and Broadcast

  • Multi-Platform Social Media Strategy

  • Budget Planning & Execution

  • Distribution & Print Management

Sales and Ticketing

 

With a background that includes working across a number of different roles at Ticketmaster, See Tickets and Delfont Mackintosh Theatres I understand the vital importance of maximising every penny of sales revenue across the lifespan of your production and offer the following services for you to mix and match as required:

  • Consultation on venue set-up, including pricing and total seaters

  • Sales Reporting Analysis

  • Revenue Management, including advice on dynamic pricing

  • Ticket Agent relationship liaison (including running trade nights, FAM trips, pricing & sourcing & set-up of promotions)

  • Education Marketing

  • Groups Marketing

  • Affiliate Partnerships

  • International & Domestic Tour Operator Marketing

Third Party Supplier Sourcing & Management

 

Over the course of my career I have amassed a huge network of contacts and can recommend and manage these as part of your marketing campaign mix. Also happy to extend my network by working with your chosen contacts.

  • Designers

  • Digital Design and Website Build

  • Photographers (studio, production and rehearsal)

  • Rehearsal Space

  • Partnerships (Brand and Promotions)

  • Tourism Marketing

  • EPK and Trailer Creation